Refocus Your Energy.
Reoptimize Your Metabolism.
Rise Into Your
Next Chapter.
Most Coaches Get You Stage-Ready. We Keep You Competition-Ready—for Life
We don’t just prep you for peak week. We engineer every phase of your competitive
journey—without wrecking your hormones, hiding behind check-ins, or burning you out after show day.
Evidence-based nutrition & supplementation protocols
Advanced lab review + health optimization
Real posing coaching
+ stage presence prep
Strategic growth and
recovery cycles
For Athletes Who Take This Seriously
Women
(Bikini, Wellness, Figure)
- Prep without hormonal collapse
- Reverse-phase support post-show
- Restore cycle, libido, confidence
- Navigate peak week with clarity
- Gain muscle with precision
men
(Classic, Physique, Bodybuilding)
- Elite programming, not cookie-cutter PDFs
- Transparent supplementation & health-first approach
- Gain mass without wrecking systems
- Contest readiness without burnout
- Learn how to peak without crashing
"This is where competitors stop guessing—and start winning."
A Complete System for Dominating Your Season—And the One After That
Assessment & Labs
Prep Phase
Peak Week & Stage Presentation
Post-Show Phase
We Coach Champions Without Compromise
- 1,000+ athletes coached
- 10+ turned IFBB Pro
- 100+ nationally qualified
- 15+ years experience
- 70+ coaches mentored under Lloyd
Pro Coaching, Not a PDF
Mini bio of Lloyd Herford:
Lloyd’s not your average coach. He brings strategy, science, and structure to every rep, every protocol, every prep. He’s not here for the hype. He’s here to help you win—without trading your health to do it.
- IFBB Pro
- Founder of RISE
- 15+ years coaching competitors at the highest level
What Competitors Say About RISE
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This Is Elite-Level Coaching.
And It Starts with a Call
